{"id":5883,"date":"2023-12-19T13:11:51","date_gmt":"2023-12-19T12:11:51","guid":{"rendered":"https:\/\/fernandodecordoba.es\/?page_id=5883"},"modified":"2023-12-19T18:17:41","modified_gmt":"2023-12-19T17:17:41","slug":"gamuhilorenombrado-de-publicidad-navidena","status":"publish","type":"page","link":"https:\/\/fernandodecordoba.es\/blog\/gamuhilorenombrado-de-publicidad-navidena\/","title":{"rendered":"#GamuhiloRenombrado de publicidad navide\u00f1a"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">Este #GamuhiloRenombrado es una colaboraci\u00f3n realizada con el <strong><a href=\"https:\/\/www.marcasrenombradas.com\/\">Foro de Marcas Renombradas Espa\u00f1olas<\/a><\/strong>, una asociaci\u00f3n que agrupa a las principales y m\u00e1s relevantes marcas de nuestro pa\u00eds.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Con esta edici\u00f3n especial de los #Gamuhilos queremos contar historias y detalles poco conocidos de algunas de las marcas m\u00e1s famosas y cotidianas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes <a href=\"https:\/\/fernandodecordoba.es\/gamuhilosrenombrados\/\">consultar todos los #GamuhilosRenombrados publicados<\/a> hasta la fecha.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-831b2db5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"wp-block-paragraph\">&#x1f384; La Navidad es \u00e9poca de marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x1f385;&#x1f3fb; As\u00ed que para este <em>#GamuhiloRenombrado<\/em> navide\u00f1o, el <strong>Foro de Marcas Renombradas Espa\u00f1olas<\/strong> y yo nos hemos puesto a explorar en el archivo de las marcas renombradas para encontrar anuncios m\u00edticos\u2026 y otros poco conocidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe vienes a descubrirlo? &#x1f447;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"176\" data-id=\"5894\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.55-300x176.png\" alt=\"\" class=\"wp-image-5894\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.55-300x176.png 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.55-1024x602.png 1024w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.55-768x451.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.55.png 1161w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" data-id=\"5895\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24-1024x656.png\" alt=\"\" class=\"wp-image-5895\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24-1024x656.png 1024w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24-300x192.png 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24-768x492.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24-1536x984.png 1536w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.24.png 1592w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" data-id=\"5896\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.07-1024x731.png\" alt=\"\" class=\"wp-image-5896\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.07-1024x731.png 1024w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.07-300x214.png 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.07-768x548.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.18.07.png 1252w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"785\" data-id=\"5897\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.17.44-1024x785.png\" alt=\"\" class=\"wp-image-5897\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.17.44-1024x785.png 1024w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.17.44-300x230.png 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.17.44-768x589.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2023-12-19-a-las-13.17.44.png 1389w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f682; Uno de mis anuncios navide\u00f1os favoritos es de una de mis marcas preferidas: <strong>Renfe<\/strong>. Este es de principios de los 90 y muy curioso: de dibujos animados y totalmente mudo. Me transmite una sensaci\u00f3n de paz incre\u00edble:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Animaci\u00f3n de un tren en Navidad (1990-1991) - Anuncios hist\u00f3ricos de Renfe\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/6u3CO6Jiu7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x26fd;&#xfe0f; Hablando de viajes navide\u00f1os, podr\u00edamos pensar que un \u00e1rea de servicio no es un lugar muy navide\u00f1o o muy rom\u00e1ntico, pero en la Navidad de 2015 <strong>Repsol<\/strong> nos demostr\u00f3 que s\u00ed con una historia de amor a lo largo de los a\u00f1os:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anuncio Repsol Navidad 2015\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GirCxVCpp1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f37e; Pero si hablamos de anuncios de Navidad, hablamos de <strong>Freixenet<\/strong>. Una ocasi\u00f3n tan se\u00f1alada que hasta su estreno se anunciaba en la programaci\u00f3n de TV en el peri\u00f3dico. \u00bfCu\u00e1l record\u00e1is vosotros? Yo me quedo con este de Gene Kelly:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anuncio navide\u00f1o de Freixenet con Gene Kelly (1981)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/LBjjkayh7LU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f9dd;&#x1f3fc; Tambi\u00e9n es m\u00edtico el spot de <strong>El Corte Ingl\u00e9s<\/strong> cada a\u00f1o. Hace tres navidades todo el pa\u00eds estuvo cantando un nuevo villancico: \u00abCreo que mi padre es un Elfo\u00bb. \u00bfTe acuerdas?<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La Canci\u00f3n de los Elfos | Spot de Navidad 2020 Oficial | El Corte Ingl\u00e9s\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9oycQsDyPyc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f990; <strong>Pescanova<\/strong> cre\u00f3 hace a\u00f1os a Rodolfo Langostino para diferenciar su producto (\u00a1eso es branding!). Y poco a poco ha ido abstrayendo su caracter\u00edstica m\u00e1s destacada: los bigotes, haciendo en 2019 este curioso cruce con el Calvo de la Loter\u00eda:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anuncio Pescanova 2019 - La Navidad es mejor con bigote  #EligeBigote\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mxdvQxKu84Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><strong>&#x1f3e6; CaixaBank<\/strong> tambi\u00e9n tiene una curiosa historia navide\u00f1a, porque su ic\u00f3nica estrella de Mir\u00f3 se estren\u00f3 en publicidad precisamente para felicitar la llegada del a\u00f1o 1982 a sus clientes. Ah\u00ed, discreta, pero ya presente para asumir la identificaci\u00f3n de todo el grupo.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"1024\" data-id=\"5884\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/92bc27d9-1b52-4d5a-861b-b5fc2ca840ec-704x1024.png\" alt=\"\" class=\"wp-image-5884\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/92bc27d9-1b52-4d5a-861b-b5fc2ca840ec-704x1024.png 704w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/92bc27d9-1b52-4d5a-861b-b5fc2ca840ec-206x300.png 206w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/92bc27d9-1b52-4d5a-861b-b5fc2ca840ec.png 734w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f4f2; Hoy en d\u00eda los m\u00f3viles son algo cotidiano, pero en 1995 (\u00a1hace 30 a\u00f1os!) a\u00fan eran algo sorprendente y tu primer m\u00f3vil sol\u00eda ser un regalo. Aqu\u00ed vemos c\u00f3mo <strong>Telef\u00f3nica<\/strong> nos hablaba de lo bien que nos pod\u00eda venir un m\u00f3vil en determinadas circunstancias:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anuncio navide\u00f1o de MoviLine (Telef\u00f3nica) en 1995\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nBbgvjf_VAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f687; No todo son anuncios. <strong>Metro de Madrid<\/strong> este a\u00f1o se ha subido a la moda de los jerseys navide\u00f1os con dos modelos bastante chulos. Me gusta, eso es aprovechar y crear elementos ic\u00f3nicos de marca. Yo ya tengo el m\u00edo \ud83d\ude42<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-id=\"5885\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/784a060f-9d60-4c8a-b71f-2f06e46c85e4-300x300.jpg\" alt=\"\" class=\"wp-image-5885\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/784a060f-9d60-4c8a-b71f-2f06e46c85e4-300x300.jpg 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/784a060f-9d60-4c8a-b71f-2f06e46c85e4-150x150.jpg 150w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/784a060f-9d60-4c8a-b71f-2f06e46c85e4.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"5886\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/9a0d3d2a-68d5-4154-b892-9f9a3cf87220.jpg\" alt=\"\" class=\"wp-image-5886\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/9a0d3d2a-68d5-4154-b892-9f9a3cf87220.jpg 500w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/9a0d3d2a-68d5-4154-b892-9f9a3cf87220-300x300.jpg 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/9a0d3d2a-68d5-4154-b892-9f9a3cf87220-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"5887\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/12\/c47ac1ff-fa23-48b6-a912-7c749f61382c-768x1024.png\" alt=\"\" class=\"wp-image-5887\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/c47ac1ff-fa23-48b6-a912-7c749f61382c-768x1024.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/c47ac1ff-fa23-48b6-a912-7c749f61382c-225x300.png 225w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/c47ac1ff-fa23-48b6-a912-7c749f61382c-1152x1536.png 1152w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/12\/c47ac1ff-fa23-48b6-a912-7c749f61382c.png 1234w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x26bd;&#xfe0f; Me ha sorprendido que otra marca con jerseys navide\u00f1os sea el <strong>Real Madrid<\/strong> (y molan bastante). Y si tienes en plantilla \u00eddolos de la gente, \u00bfpor qu\u00e9 no aprovechar el v\u00eddeo navide\u00f1o para plantearles retos y conocerles mejor?<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Real Madrid CHRISTMAS CHALLENGE! | Rodrygo, Valverde, Lucas &amp; Nacho\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A2F8GEw-5Wg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f36b; De <strong>Lacasa<\/strong> mi primer recuerdo es que ten\u00edan turrones de decenas de sabores cuando lo normal era elegir solo entre \u00abduro\u00bb y \u00abblando\u00bb. Y de peque\u00f1o me encantaba este anuncio con la monja Paz Padilla emocionad\u00edsima:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Turrones Lacasa, Paz Padilla en el convento\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/vXH9uTXwrPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f469;&#x200d;&#x1f469;&#x200d;&#x1f466;&#x200d;&#x1f466; Otro cl\u00e1sico son las fiestas donde se re\u00fane la familia. Y antes de cambiar su nombre por <strong>Tendam<\/strong>, la familia <strong>Cortefiel<\/strong> nos contaba que eran mucho m\u00e1s que las tiendas Cortefiel. Me gusta esta manera de hablar de la arquitectura de marca:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CORTEFIEL FW22 NAVIDAD | CORTEFIEL NO ES SOLO CORTEFIEL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rbO_fKl50ek?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f984; En 2022, <strong>Naturgy<\/strong> se ali\u00f3 con La Casa de Carlota, el primer estudio de dise\u00f1o que ha incorporado a personas con Down y autismo como creativos, y juntos elaboraron un cuento: \u00abLa mejor Navidad para el mundo\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La mejor Navidad para el mundo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3gzhLeRu_9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f6d2; Y es que el nuevo a\u00f1o es sin\u00f3nimo de nuevos prop\u00f3sitos y nuevos proyectos. Y as\u00ed lo reflejaba <strong>Coviran<\/strong> en su historia \u00abEl primer d\u00eda\u00bb de las navidades pasadas, al que a\u00f1ade un componente social que mejor no cuento para no hacer spoiler:<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&#039;El primer d\u00eda&#039; - Una historia navide\u00f1a de Covir\u00e1n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MMCmLDe3cZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f92b; Al hilo de esto, hace unas navidades <strong>BBVA<\/strong> nos contaba esta historia de una ni\u00f1a que descubr\u00eda un secreto de su madre\u2026 y lo enlazaban bastante bien con el prop\u00f3sito de su marca.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Una Historia de Navidad (BBVA)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mQlX5O8nHJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f381; A veces los lemas de marca se quedan en la publicidad, pero cuando el <strong>Santander<\/strong> estren\u00f3 su campa\u00f1a \u00abPorque t\u00fa, porque te\u00bb hace un par de a\u00f1os imaginaron c\u00f3mo ser\u00eda un intercambio de regalos as\u00ed: el Amigo Totalmente Visible<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"El amigo totalmente visible - Banco Santander\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kV2W0yST5VE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x2708;&#xfe0f; Y si hablamos de regalos, <strong>Iberia<\/strong> nos contaba en 2016 que las experiencias, como viajar, son un regalo que no se olvida. Me gusta mucho ese enfoque.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Iberia Navidad 2016 - La caja\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4YXAJXtgNHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">&#x1f48d; Durante la Navidad a veces pensamos que es lo mismo de siempre pero\u2026 \u00bfy si eso fuese precisamente lo bonito? En un a\u00f1o tan duro como 2020, <strong>TOUS<\/strong> nos deseaba precisamente eso: una Normal Navidad.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tous\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AlnlbfTqLs4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-tertiary-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-28849522 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<p class=\"has-black-color has-text-color has-extra-small-font-size wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\u00a1Y con esto terminamos el \u00faltimo <em>#GamuhiloRenombrado<\/em> de 2023! \u00bfTe ha gustado? Muy pronto volvemos con m\u00e1s historias interesantes de las marcas renombradas de Espa\u00f1a con el <strong>Foro de Marcas Renombradas<\/strong>, la asociaci\u00f3n que agrupa a las mejores marcas del pa\u00eds. \u00a1Nos leemos!<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><a href=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fernandodecordoba.es\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD-1024x576.png\" alt=\"Gamuhilos Renombrado\" class=\"wp-image-5517\" srcset=\"https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD-1024x576.png 1024w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD-300x169.png 300w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD-768x432.png 768w, https:\/\/fernandodecordoba.es\/blog\/wp-content\/uploads\/2023\/09\/Fpl97L1akAArQJD.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#x1f384; La Navidad es \u00e9poca de marcas. &#x1f385;&#x1f3fb; As\u00ed que para este #GamuhiloRenombrado navide\u00f1o, el Foro de Marcas Renombradas Espa\u00f1olas y yo nos hemos puesto a explorar en el archivo de las marcas renombradas para encontrar anuncios m\u00edticos\u2026 y otros poco conocidos. \u00bfTe vienes a descubrirlo? &#x1f447; &#x1f682; Uno de mis anuncios navide\u00f1os favoritos es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5883","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/5883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/comments?post=5883"}],"version-history":[{"count":6,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/5883\/revisions"}],"predecessor-version":[{"id":5899,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/5883\/revisions\/5899"}],"wp:attachment":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/media?parent=5883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}