{"id":6069,"date":"2025-05-19T16:30:29","date_gmt":"2025-05-19T14:30:29","guid":{"rendered":"https:\/\/fernandodecordoba.es\/?page_id=6069"},"modified":"2025-05-19T16:30:29","modified_gmt":"2025-05-19T14:30:29","slug":"divulgador","status":"publish","type":"page","link":"https:\/\/fernandodecordoba.es\/blog\/divulgador\/","title":{"rendered":"Divulgador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Soy el autor de <a href=\"https:\/\/fernandodecordoba.es\/mi-libro-los-secretos-de-las-marcas\/\" data-type=\"page\" data-id=\"5535\"><em>Los secretos de las marcas<\/em>: <em>una gu\u00eda de branding para gente que no sabe qu\u00e9 es el branding<\/em><\/a> (editorial Kailas), un <strong>libro en el que explico a todo tipo de p\u00fablicos c\u00f3mo se crean las marcas, c\u00f3mo funcionan y qu\u00e9 poder tienen sobre nosotros<\/strong>. Por supuesto, de forma sencilla y con muchas historias y sentido del humor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, participo con frecuencia en <strong>medios de comunicaci\u00f3n<\/strong> como divulgador en torno al branding y la cultura de marca. He colaborado en programas de Radio Nacional (<em>Las Tardes de RNE<\/em>, <em>No es un d\u00eda cualquiera<\/em>, <em>Buen Finde<\/em>, <em>De Vuelta<\/em>&#8230;) y la Cadena SER (<em>La Trastienda<\/em>), y he publicado colaboraciones y columnas de opini\u00f3n y an\u00e1lisis en medios como <em>Anuncios<\/em>, <em>MarketingDirecto<\/em> o la revista <em>Normal<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes escuchar algunas de mis colaboraciones y entrevistas aqu\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Las entrevistas de Aimar | Fernando de C\u00f3rdoba (Gamusino)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aYeGPEZgxg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La trastienda de las Marcas | El d\u00eda que NESTL\u00c9 perdi\u00f3 los helados CAMY\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RrkRfg18yHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soy el autor de Los secretos de las marcas: una gu\u00eda de branding para gente que no sabe qu\u00e9 es el branding (editorial Kailas), un libro en el que explico a todo tipo de p\u00fablicos c\u00f3mo se crean las marcas, c\u00f3mo funcionan y qu\u00e9 poder tienen sobre nosotros. Por supuesto, de forma sencilla y con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6069","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/6069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/comments?post=6069"}],"version-history":[{"count":3,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/6069\/revisions"}],"predecessor-version":[{"id":6074,"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/pages\/6069\/revisions\/6074"}],"wp:attachment":[{"href":"https:\/\/fernandodecordoba.es\/blog\/wp-json\/wp\/v2\/media?parent=6069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}